ArtSites Updates

Last week, we talked about 5 Basic ArtSites Things You Can Do to Improve Your Google Ranking.

This week, I wanted to add 2 More General Tips to Help Improve Your Search Engine Optimization ("SEO"):

1. Format Your Text
   As we mentioned last week, Google uses the words on your webpages to better understand the content / context.
   
   But, how does Google know which words are more important than others?
   
   One clue is the way you format your text!
   
   Google "assumes" that more important words will be:
   
   
   • BOLD,
   • Italicized, and/or
   • Bulleted
   
   So, if you have key points / words that you want Google (and your visitors ;-) to take note of, make them BOLD, Italicized and/or put them in a Bulleted List.


2. Show Your Online "Community" by Linking to/from Other Websites
   All ArtSites websites have a "Links" page.
   
   To improve your Google ranking, create links TO:
   
   
   • Other artists you collaborate with or are inspired by
   • Art Associations, Guilds, Collectives, Initiatives you're connected to
   • Art Shows you've participated in Articles about you
   • Any other art-related websites that provide information about you or your art
   
   AND, conversely, you also need to make sure that your website address is listed on (and linked to) FROM:
   
   
   • Your Social Media Profile Pages
     (e.g. Facebook, LinkedIn, Pinterest, Twitter etc.)
   • Your Art Association, Guild, Collective, Directory or Profile etc.
   • Your bio in any articles about you
   • Anywhere you're asked for info about you!
   
   In essence, you want to have links coming FROM your website, i.e. your "Links" page.
   
   AND, you want to have links coming INTO your website, i.e. from other websites!
   
   Show Google (and your visitors) that you are an active member of your "Online Art Community"! ;-)

Once again, remember - the more context and content you can provide, the better your Google ranking will be!

Happy SEO-ing! :-)